Attention pleas

It was only a matter of time before advertisers figured out that mass messaging through indistinguishably distributed media wasn't necessarily the best way to reach people. Fortunately, technology forced them to acknowledge this long before they'd figured out how to do that in a personal and engaging way.

But there's some light at the end of this tunnel (even without much effort on their part).

It's all about attention. And studies have shown that users who select their own programming are paying more attention to the content - even the advertising.

Now, go forth and convince us to consume!