You Mean Soap?

At 2:00:00:

In the battle against resilient bacteria, everyone is looking for a mutation-proof cure. But even with the millions in R&D, they still can't get past the basics.

Plus, don't ask the soap industry! They're the ones that made the personal hygiene industry into a vacuum of disposable income (the "Health & Personal Care" sector, NAICS 446, generates sales around $1.2 billion annually, and that's from 2002 statistics).