Videogame business model is f*@ked

Sales of everything are falling, because nobody has any money.

But videogames SHOULD be the cheap, convenient replacement entertainment for everything else. But they're not.

Here's why:

The games are all the same.
They cost too much.
They don't last long enough.
The stories don't engage and change.

Now's the time to rethink your strategy. Start with cheap, online, episodic, and highly variable content.

Peter Moore of EA Sports has a clue.