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Over the short term, the industry benefits from economies of scale and MAJOR network externalities. And, with one major player, it opens the door (provided the FCC will auction off additional DARS) to smaller, niche-focused Satcasters who can license space from XM/Sirius's satellite network.
Eventually, SatRad will replace terrestrial radio - it's got more capability, can disperse over a global area, and can beam any type of A/V data straight to your car/bus/truck/portable receiver.
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